Brilliant and still Commercial

So, I've always had this struggle with commercial jewelry. It's always very much the same, frequently overdone and in bad taste. Well, funnily enough, this jewelry could have been more commercial than any, since it's a collaboration between Jewelry.com and Macy's, of all things. They paired up to celebrate New York. And here's what we got instead of commercial junk:

It's absolutely brilliant. Perfectly commercial, gold and stones, but not commercial at all. This would fly in the art jewelry world as well. It may not be to everyone's taste, but as far as commercial jewelry goes, some of this (and there are a couple of pieces I don't like at all, so the collection should suit almost everyone) is absolutely amazing.

You can view the rest of the collection at http://www.jewelry.com/manhattan-iconic-01.shtml